Our Story

 

The Saffron Saga is the brainchild of Nirupama Sharma and Anjana Bhamra, two women who seamlessly blend their love for heritage weaves with modern aesthetics. The brand is a reflection of their deep-rooted commitment to celebrating and empowering women—irrespective of their ethnicity, size, shape, age, or color.

With 19 years in the corporate world, Nirupama Sharma brings her expertise in marketing, sales, communications, PR, and soft skills from industries like telecom, media, and BPO. Her strategic mindset and deep understanding of brand storytelling shape The Saffron Saga’s identity, making it a label that speaks to women who value elegance, heritage, and comfort.

Anjana Bhamra, an ex-corporate professional turned entrepreneur, has worn many hats—hotelier, salon owner, and boutique owner. Her keen eye for aesthetics and hands-on experience in the fashion and service industry bring a unique blend of creativity and business acumen to the brand.

What started as a passion project soon evolved into a thriving fashion label, empowering women to embrace their cultural roots while keeping up with contemporary trends. At The Saffron Saga, every collection is a tribute to India’s skilled artisans, weaving stories through fabric that are meant to be cherished for years.

Join us in celebrating the art of dressing—where tradition meets modernity, and every outfit is a reflection of the strong, confident woman who wears it.